Food4Thought

Having seen how some brilliant ideas fail while average and dumb ideas become big successes and then get labelled brilliant, I have always wondered what makes an idea a success. So I went to explore…

After analyzing several ideas (brilliant, average and dumb) and reading about their founders, I walked out with a new understanding that I would like to share. You may agree or disagree…

We often focus on things like ‘what problem an idea solves’, viral marketing, funding, user interface, design and look and all other trivial things that come into play much much later. We do that because thats what most tech blogs focus on and write about. That’s what most entrepreneurs blog about too.

Yet, when you take all that learning and apply to your idea, it still does not work out the same. Why? There must be something else at work. Yes there is.

Lets take successful and Popular Ideas like Pet rock, formsprings.me, Facebook, twitter.

I use these as example because, they according to me fall in the ‘average to dumb’ idea category. Why? Strip these ideas off their successes and spell it out and you will know what i mean. Once again, what makes an idea a big success? It’s not the brilliance of the idea.

Nirvana : The Vortex of an idea

Every idea has its vortex and it has to be executed from within it’s vortex. Most people ideate without understanding this concept. They often come up with a brilliant idea sitting outside the vortex of the idea and try hard to make it work by tweaking the trivial things like social media marketing, viral marketing, design etc… Now wonder most of these tactics dont work for them.

When you execute an idea from its vortex, things align and fall inplace. Simple tactics produce amazing results. Probably you are now starting to understand why some entreprneurs are not able to repeat success… Because they are so over confident of their ability that they think that its them who made it all happen the first time. While what had happend is they were in the vortex of the idea.

Being aware of this concept will help one a lot. You can either drop the idea because you are way outside its vortex, of execution or work towards getting into the vortex of your idea or understand your vortex and come up with a new idea within your vortex.

It doesn’t matter if an idea is brilliant or dumb or how good you are at guerilla marketing. The most important things is
“if you are within the vortex of your idea. If you understand this, everything will fall in place”